Time and again, Search Engine Optimisation (SEO) has proven to be among most effective and budget friendly methods for Higher Education Institutions to get on prospective students' radar.
Yet, few institutions realise SEO's full potential. That's because SEO requires a long term plan, up-front investment and broad involvement from across the institution.
If you're committed to raise the bar for your institution's online marketing and depend less on "renting visibility" through Google Ads and study portal sites, this e-course is the perfect starting point.
Know the key technical requirements for University websites that are needed to maximise search engine visibility
Be able to work with with several key SEO tools, including: developer tools, Google Search Console, Ubersuggest
Distinguish different keyword types: course-based, branded, broad, long-tail.
Conduct keyword research and apply it to specific pages (e.g. programme pages)
Optimise web page content for maximum SEO visibility
Analyse your website's backlink authority and compare it to that of competitors
During the hands-on assignments, you will analyse your institution's own Analytics account and can even make improvements to the setup if required.
At set moments, you’ll have the chance to join a small group live online coaching session with up to 5 participants from other institutions, or in a group of max. 12 colleagues. During the Zoom call, we’ll run through your assignments and you’ll have the chance to ask questions.
- HRD corp eligible for qualifying Malaysian private institutions
- Group and bundle options available
- Discounts available for institutions in middle and low income countries, as per World Bank classification.