About this course

Time and again, Search Engine Optimisation (SEO) has proven to be among most effective and budget friendly methods for Higher Education Institutions to get on prospective students' radar.

Yet, few institutions realise SEO's full potential. That's because SEO requires a long term plan, up-front investment and broad involvement from across the institution.

If you're committed to raise the bar for your institution's online marketing and depend less on "renting visibility" through Google Ads and study portal sites, this e-course is the perfect starting point.


Learning Goals

This e-course has a practical focus. After viewing the videos, you'll get to analyse your institution's presence in the organic search engine results to deepen your understanding. Quite likely, you will uncover opportunities to improve your search visibility right away.

The live sessions offer the perfect venue to disucuss what you found out and help you forward, should you get stuck.

What will you be able to do after completing the course?

  • Know the key technical requirements for University websites that are needed to maximise search engine visibility

  • Be able to work with with several key SEO tools, including: developer tools, Google Search Console, Ubersuggest

  • Distinguish different keyword types: course-based, branded, broad, long-tail.

  • Conduct keyword research and apply it to specific pages (e.g. programme pages)

  • Optimise web page content for maximum SEO visibility

  • Analyse your website's backlink authority and compare it to that of competitors

Training format

This programme is delivered as a self-paced e-course with live small-group coaching sessions. You’ll get full lifetime access to the online course materials and assignments.

During the hands-on assignments, you will analyse your institution's own Analytics account and can even make improvements to the setup if required.


At set moments, you’ll have the chance to join a small group live online coaching session with up to 5 participants from other institutions, or in a group of max. 12 colleagues. During the Zoom call, we’ll run through your assignments and you’ll have the chance to ask questions.

What's included?

  • Permanent access to the digital course materials;
  • 3 Live online coaching sessions in small groups;
  • Recordings of the coaching sessions;
  • Final check in 3 months after completion.

Live online training session

EUR 680 / participant

- Prices do not include VAT, where applicable
- HRD corp eligible for qualifying Malaysian private institutions
- Group and bundle options available
- Discounts available for institutions in middle and low income countries, as per World Bank classification.