About this course

Time and again, Search Engine Optimisation (SEO) has proven to be among most effective and budget friendly methods for Higher Education Institutions to get on prospective students' radar.

Yet, few institutions realise SEO's full potential. That's because SEO requires a long term plan and broad involvement from across the institution. The good news is that once you've got the basics right, you can get far by sticking to the right practices.

If you're committed to raise the bar for your institution's online marketing and depend less on "renting visibility" through Google Ads and study portal sites, this e-course is the perfect starting point.

Key facts

  • Foundation level

    Join without prior knowledge and experience, or with some initial experience.

  • 8 Hours

    Total estimated time commitment.

  • Online

    View the videos and work on assignments at your own schedule. Ask questions and share experiences during the 3 live Zoom calls.

Learning Goals

What will you be able to do after completing the course?

  • Know the key technical requirements for University websites that are needed to maximise search engine visibility

  • Be able to work with several key SEO tools, including: developer tools, Google Search Console, Ubersuggest

  • Distinguish different keyword types: course-based, branded, broad, long-tail.

  • Conduct keyword research and apply it to specific pages (e.g. programme pages)

  • Optimise web page content for maximum SEO visibility

  • Analyse your website's backlink authority and compare it to that of competitors

Got a question?

Send me a message



  • Do you offer in-company training?

    Yes, this programme can be delivered in-company. Both online and in-person, depending on my calendar. If you're interested in in-company training, please contact me to discuss the options.

  • Are there any discounts available?

    Yes. I offer discounts in the following circumstances:
    - If you enroll 4 or more participants simultaneously
    - If you plan to combine multiple courses
    - For schools based in a middle or lower income country, as defined by the World Bank
    - Additionally, this course qualifies for the HRD-Corp training scheme in Malaysia.
    If any of the above applies to you, please contact me for a discounted quotation.

  • Is it possible to sign up through other methods than credit card?

    Yes. Simply contact me and I will provide you with an invoice according to your institution's specifications that includes bank payment details.

Do you have a question? Contact me here