About this course

  • Are you getting the best possible result from your online campaigns? 
  • Are particular pages on your website acting as road blocks?
  • Is the agency that runs your campaigns telling you the whole story?


You can answer each of these questions with Google Analytics. When you're proficient in Google Analytics, you won't be at the mercy of whatever information you're given: you can go and get your own.

That is: IF you know how to interpret the data. Because Google Analytics can be overwhelming. 

This course will focus on Google Analytics as it applies to Higher Education. We won't go any deeper into technical details than we absolutely have to to get actionable insights that will help you get more out of your marketing efforts.

If you like, I'll even help you to set up goal tracking and reports, so that you can keep the pulse of your institution's student recruitment efforts.


Learning Goals

This e-course has a practical focus. After viewing the videos, you'll get to work on your institution's Google Analytics account to deepen your understanding. Quite likely, you will even uncover opportunities to improve your digital marketing campaigns during the course.

The live sessions offer the perfect venue to disucuss what you found out and help you forward, should you get stuck.

What will you be able to do after completing the course?

  • Understand how Google Analytics tracks website visits

  • Understand what the key dimensions and KPIs in Google Analytics actually mean (e.g. What is a "session" and an "event"?)

  • Understand the key differences between Universal Analytics and the new GA4

  • Identify "goals" on your website that should be tracked and set up tracking for them.

  • Use Google Analytics for campaign evaluation and budgeting

  • Identify bottlenecks in your campaigns and website and develop possible alternatives.

Training format

This programme is delivered as a self-paced e-course with live small-group coaching sessions. You’ll get full lifetime access to the online course materials and assignments.

During the hands-on assignments, you will analyse your institution's own Analytics account and can even make improvements to the setup if required.


At set moments, you’ll have the chance to join a small group live online coaching session with up to 5 participants from other institutions, or in a group of max. 12 colleagues. During the Zoom call, we’ll run through your assignments and you’ll have the chance to ask questions.

What's included?

  • Permanent access to the digital course materials;
  • 2 Live online coaching sessions in small groups;
  • Recordings of the coaching sessions;
  • Final check in 3 months after completion.

EUR 680 / participant

- Prices do not include VAT, where applicable
- HRD corp eligible for qualifying Malaysian private institutions
- Group and bundle options available
- Discounts available for institutions in middle and low income countries, as per World Bank classification.

Testimonials

Shen Li

Avans University of Applied Sciences

The training is very tailored to marketing staff at HEI's. I believe there will be more questions coming up while diving in GA to monitor the performance and adjust the goal, but this fundamental course explained the basic and practical functions of GA to make a kick start.

The step-by-step learning by doing to set up the goals for conversion was very useful; and understand where to look for what type of information to understand the data as well. As it can be somewhat confusing to look at data in GA without sufficient knowledge and a clear vision of what to look at.

Noortje de Kort

Avans University of Applied Sciences

During the course, we had a tailored look into our online activities with an experienced online marketeer specialized in online marketing for the HE sector.

The course helped us understand what we can measure, how to do it and to identify (quick) wins.

The practice within Google Analytics itself, getting familiar with the different things and setups was most useful for me.

Upcoming start dates

September 17, 2021

For maximum effectiveness, the group size is limited to 6 people. There are still a few spots available. If you're interested, please send me a message or give me a call. I will get back to you within one business day.