Google Analytics for Higher Education
Know what works and what needs improvement on your website and in your digital campaigns.
You can answer each of these questions with Google Analytics. When you're proficient in Google Analytics, you won't be at the mercy of whatever information you're given: you can go and get your own.
That is: IF you know how to interpret the data. Because Google Analytics can be overwhelming.
This course will focus on Google Analytics as it applies to Higher Education. We won't go any deeper into technical details than we absolutely have to to get actionable insights that will help you get more out of your marketing efforts.
If you like, I'll even help you to set up goal tracking and reports, so that you can keep the pulse of your institution's student recruitment efforts.
Personal Introduction
Overview: What to Expect
Intake Survey
Overview
How GA works
UA vs. GA4
Recap
Overview
Regular setup
GA setup with Tag Manager
Analytics setup - recap & assignment
Overview
Dimensions vs KPIs
Interpreting GA Data
Recap & Assignment
Overview
Tracking conversions through a Thank-you page
Button Click tracking
Recap & Assignment
Optional LIVE session
Overview
Audience report
Acquisition report
Behavior report
Conversions
Recap
Assignment - Audience
Assignment - Acquisition
Assignment - Behavior
Assignment - Conversions
Dashboard
Analysis with segments
Recap
Assignment
Overview
Assignment
Optional LIVE Session
Post course check-in
What will you be able to do after completing the course?
Understand how Google Analytics tracks website visits
Understand what the key dimensions and KPIs in Google Analytics actually mean (e.g. What is a "session" and an "event"?)
Understand the key differences between Universal Analytics and the new GA4
Identify "goals" on your website that should be tracked and set up tracking for them.
Use Google Analytics for campaign evaluation and budgeting
Identify bottlenecks in your campaigns and website and develop possible alternatives.
€300,00
Price per participant
Yes, this programme can be delivered in-company. Both online and in-person, depending on my calendar. If you're interested in in-company training, please contact me to discuss the options.
Yes. I offer discounts in the following circumstances:
- If you enroll 4 or more participants simultaneously
- If you plan to combine multiple courses
- For schools based in a middle or lower income country, as defined by the World Bank
- Additionally, this course qualifies for the HRD-Corp training scheme in Malaysia.
If any of the above applies to you, please contact me for a discounted quotation.
Yes. Simply contact me and I will provide you with an invoice according to your institution's specifications that includes bank payment details.