About this course

Online student recruitment usually involves many people: Marketing. Recruitment. Faculties. External Agencies. And maybe more.

To work together effectively, you need to be on the same page.

This course is designed to give you an overview of the full online student recruitment cycle, so you can be a confident team member and help your institution achieve the best possible recruitment results.

Course curriculum

Learning goals

Upon successfully completing the course, you will be able to:

  • Describe the key strategic questions that need to be answered before embarking on online student recruitment campaigns;
  • Understand how to budget for digital marketing campaigns realistically;
  • Understand the different campaign types and their relative strengths and weaknesses;
  • Describe key university website features and potential pitfalls
  • Identify effective ways to follow-up with prospective students;
  • Measure and analyse the most important student recruitment Key Performance Indicators (KPIs) ;
  • Evaluate online recruitment campaign proposals and progress reports;
  • Understand the key benefits and usage scenarios of CRMs
  • Collaborate effectively with external marketing agencies.
learning goals

Training format

This programme is delivered as a self-paced e-course with live small-group coaching sessions. You’ll get full lifetime access to the online course materials and assignments.

The assignments are designed to help you analyse your institution's setup, so that what you learn is going to be directly relevant helpful to get more out of your online student recruitment.

At set moments, you’ll have the chance to join a live online coaching session with up to 5 other participants. During the Zoom call, we’ll run through your assignments and you’ll have the chance to ask questions.

What's included?

  • Permanent access to the digital course materials
  • 3 Live online coaching sessions in small groups of max. 6.
  • Recordings of the coaching sessions.
  • Final one-on-one check in 3 months after completion

learning goals


Efe Carlık

Koç University

This course is a must for colleagues who want to improve their abilities and knowledge in digital marketing for student recruitment. The course made me see the bigger picture of digital marketing and brought ideas about how can we aggregate all digital marketing efforts to serve the ultimate strategy.

Johanna Walsh

NUI Galway

The course is extremely helpful, particularly for colleagues working in student recruitment but perhaps not with extensive marketing background. I would also recommend the course to colleagues that are based in a College/Faculty within a University.

I think the format of covering the chapters mixed in with assignments prior to the class time is good as you cover all of the material and then have the opportunity to review aspects and have considered the learnings prior to the class discussion.

I would have much better confidence in running a campaign or appointing a digital marketing company to promote my University, following the completion of this course.

Start date: September 14, 2021

Some spots available

Training will be delivered "flipped classroom style", with 3 1-hour group sessions for reviewing the assignments and answering any of your questions.

In addition, there will be a final check-in 2 months after completion to answer any questions you may bump into when you set out to apply your learnings.

For maximum effectiveness, the group size is limited to 6 people. There are still a few spots available. If you're interested, please send me a message.

Pricing options

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