Online Marketing Training for Higher Ed

Take control of your digital marketing

Do you want to:

  • Take online marketing activities in-house?
  • Become a better conversation partner to your agency?
  • Build alignment in your team or across teams?

Then online marketing training is the perfect place to start! Read on to find out more.

What to expect?

You can expect programmes that are:

  • HE Specific

    Digital marketing courses specifically designed with student recruitment in mind.

  • Practical

    Apply what you learn immediately during the course and get help when you get stuck.

  • Flexible

    Access the videos and assignments online at any time. You'll get personal support from me during the live sessions and by e-mail.

Got a question?

Send me a message

Previous participants

Among others, professionals from these institutions have participated in the trainings.

Avans logo
Irish logo
KOC logo
Ostrava logo
Gronigen logo

Personal testimonials

Melissa Abache

Director, international student recruitment at Koç University

We approached Guus because I had purchased his book about recruiting international students using Google Ads and I liked how practical, easy to understand and useful the book was for semi-beginners like me.

By signing up for the course I wanted to help my team and different teams in our university in Communications and Graduate Schools speak the same language of digital marketing for student recruitment, whether domestic or international. Our aim was to become more fluent in the key concepts, measuring the performance of digital marketing campaigns and being able to brief and evaluate external agencies in a way that would reduce spending money or effort on the wrong things.

Our group was mixed in terms of seniority, functional areas and years of experience with digital marketing. It was a pleasure taking part in the weekly live sessions where we would go over the key lessons of that week (watching the videos took about 1 – 2 hours every week) and complete exercises in small groups. The exercises allowed us to re-evaluate existing campaigns for some of our programs from different perspectives but anchored in the key metrics given in the course. Of course, you can’t remember every detail after a couple of months but we can always refer to the course PDF document which is long but has pretty much everything you need in there.

Today, I feel our team is able to completely run succesful in-house digital marketing campaigns to recruit international students to specific programs. Our area for further work is the measuring success part as it does involve having full control of several institutional websites but we’ll get there eventually.

Douglas Proctor

Irish University Association

The Irish Universities Association (IUA) was delighted to facilitate access to the e-course on "Fundamentals of Online Student Recruitment" for a group of staff working across its seven member universities.

This training enabled 31 seasoned professionals in the Irish higher education sector to gain valuable new insights into their work in an online context, as well as tangible plans of action to support future student recruitment.

Shen Li

Avans University of Applied Sciences

The training is very tailored to marketing staff at HEI's. I believe there will be more questions coming up while diving in GA to monitor the performance and adjust the goal, but this fundamental course explained the basic and practical functions of GA to make a kick start.

The step-by-step learning by doing to set up the goals for conversion was very useful; and understand where to look for what type of information to understand the data as well. As it can be somewhat confusing to look at data in GA without sufficient knowledge and a clear vision of what to look at.

About me

Guus Goorts

My first experience with Digital Marketing was when I co-founded OCEP Ghana Foundation in 2003 as a student: I built the website and in the following years, OCEP recruited over 100 volunteers who went on to a life changing experience in Ghana.

That made me realise the power of SEO. In 2008, I created Yago, a study portal site for language courses in Singapore, and since 2013 I have run digital marketing campaigns for Higher Education Institutions and language schools focused on student recruitment.

One thing I have learned over the years is that any campaign is only as strong as its weakest link: be it strategy, execution or follow-up. To be successful, you really have to get everything right. And so, close alignment with the school and with the agency is super important. To help improve this collaboration, I wrote the book Successful Student Recruitment with Google Ads.

Guus is passionate about international education and how it can change the world for the better. Having lived in Ghana, Singapore and Belgium, he currently lives near Tilburg, in the Netherlands.


Available for immediate enrollment

Effective online marketing for Higher Education: The "flagship" programme - a great place to get started and get on the same page as a team.

Google Analytics for Higher Education: Know what works and what doesn't, and improve faster.

Google Ads for Higher Education: Take (some of) your Google Ads campaigns in-house, or become a better partner to your marketing agency

SEO for Higher Education: Don't just depend on study portal sites, create a comprehensive plan to improve your website's visibility in the search engines. 

Do you have a question?
Contact me here